Goodlands™ | 100% Traceable Pet Food

We're dedicated to doing good by making business decisions that tread lighter every day – prioritizing our pets' wellbeing while minimizing our environmental impact. With our unique Smart Trace™ system, we've made 100% of our ingredients fully traceable, demonstrating our commitment to traceability and transparency.

We believe in being completely transparent, so you can rest assured you’re choosing the best for your pet.
Meet the people behind the making of Goodlands™, and see how our recipes come together, from farm to bowl.

Search by Ingredient or Source

Beef

from Texas & Nebraska

A concentrated source of high-quality protein, ideal for muscle development and energy.

Enhances Muscle Strength

Supports Healthy Skin

Chicken

from Arkansas & Missouri

Rich in Omega-3 fatty acids for joint health and cognitive function.

Promotes Joint Flexibility

Enhances Brain Health

Salmon

from Nebraska & Pennsylvania

An excellent protein source, providing essential amino acids for overall health.

Supports Lean Muscle

Boosts Immune System

Chicken Meal

from Missouri & Arkansas & Texas

A Whole grain providing complex carbohydrates for sustained energy.

Offers Long-Lasting Energy

Aids Digestive Health

*The nature of the supply chain is dynamic and evolves regularly. We will continually strive to provide the most current information possible. This will vary ingredient to ingredient, as the supply chain for each ingredient is unique. Although the locations on the map represent the majority of our ingredient sourcing, it is possible that certain ingredients are sourced from additional locations as well.

Farm to Bowl

Our commitment to quality

Goodlands™ stands out by not only meeting but surpassing the rigorous nutritional standards set by the FDA, AAFCO, and USDA.

We prioritize safety and quality in crafting pet food products and treats that adhere to Dog and Cat Food Nutrient Profiles for All Life Stages, providing only the very best goodness for your pet – that's the Goodlands™ guarantee!

Good beyond the bowl

At Goodlands, we make natural pet food that is good for pets, good for farmers, good for the planet, and good for your pocket. Formulated by animal nutritionists and crafted here in the USA, our recipes are packed full of nutritious goodness - including sustainably sourced protein, superfoods, probiotics and vitamins and minerals - so you know your pet is getting everything they need to thrive.

100% traceable

ingredients

Use our Smart Trace™ technology to trace all the ingredients that go into our food.

Crafted in

the USA

Proudly cooked in the USA with local and imported ingredients.

Supports healthy

gut & digestion

Superfoods, probiotics and fiber support their optimal health.

No artificial

colors or flavors

100% nutritious, 100% delicious recipes formulated by animal nutritionists.

All our recipes are formulated by animal nutritionists. How good is that?

DOG FOOD

CAT FOOD

Dry Dog Food

Chicken & Vegetables Recipe

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Dry Dog Food

Beef & Vegetables Recipe

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Dry Dog Food

Puppy Formula for Optimal Support

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Happy customers

(and their owners)

Dog seems to love it!

My dog is rather picky when it comes to her food. She was eager to eat this! I liked it did not have an overwhelming odor. It was good. The pieces are small and good for dogs of any size. The bag is a nice size, too! Not too big for those with smaller dogs and who buy small sizes. So far so good!

Originally posted on Bazaarvoice Sampling Community

Puppy approves

My dogs are all over this food. I can't keep it on the floor because they'll keep biting at the bag. I initially gave it to them as a treat to slowly introduce them to it. Now I give them a whole bowl of the food with no liquid added to it. My puppy is 7 months but my 3 year old eats this too. It contains no artificial colors or flavors. Its specially formulated for puppies. The first ingredient is chicken so you know its legit.

Originally posted on Bazaarvoice Sampling Community

My 7 month old puppies love this food it's GREAT!

My 27 month old French bulldog mix, puppies love this dog food. I have been using another brand of food for all stages. They love the texture and size of the pieces but especially the taste. They come running as soon as I start shaking the container of food. I like that it is quality and tasty and it does not upset their stomach. I also like the size of the pieces that they are not too big since they are puppies.

Originally posted on Bazaarvoice Sampling Community

Good for your puppy food

I was very happy with this food. I have had dogs for years and I have learned what you put in their stomach effects their digestion, their skin, their energy and their coat. When you read the label on the food you can easily understand the ingredients and they are things that would be good for your puppy. There is also no wheat which I think is best for dogs. It comes in small bite size pieces just right for puppies. No bad smell or odor. My dog was sniffing it right away and ate every morsel no problem. Comes in a nice ziploc type top bag. Made in the USA!

Originally posted on Bazaarvoice Sampling Community